Siena Hang-Ups Wall Storage System Packaging started with a logo and expanded from there.  Being a part of the Siena range, we took the cyan colour from the logo and used it for the Hang-Ups logo, while turning the Siena logo to black.  To explain the range we used a strapline.  The strapline style further expanded on it’s use visually by adding in lines to the background this was to simulate the writing hanging on a wall panel.

The Hang-Ups name was another suggestion by Ravenworks which was a play on the different meanings of the word.  Hang-up (feeling towards clutter) and hang-up (hang it up).

All photography and design was done by us.