Siena Hang-Ups Wall Storage System Packaging started with a logo and expanded from there. Being a part of the Siena range, we took the cyan colour from the logo and used it for the Hang-Ups logo, while turning the Siena logo to black. To explain the range we used a strapline. The strapline style further expanded on it’s use visually by adding in lines to the background this was to simulate the writing hanging on a wall panel.
The Hang-Ups name was another suggestion by Ravenworks which was a play on the different meanings of the word. Hang-up (feeling towards clutter) and hang-up (hang it up).
All photography and design was done by us.
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